Incepted in 1985, Shakti Enterprise is a professional, certified translation agency providing accurate and professional language translation services in all the major Indian and international languages.
Wednesday, 31 July 2019
Monday, 15 July 2019
Translation Service V/S Localisation Service. How Do They Differ?
When your website attracts viewers from all over the world, you need to start giving your public more to grow your retention rate.
To reach a growing global market, you need not only to translate your content into a foreign language, but also localize it, which involves a more comprehensive cultural adaptation to reach your target audience better.
So, what’s the difference between localization and translation anyway? Let us clear it out.
Localization Goes Beyond Translation
Translation means converting your content from the source language into the target language by taking into consideration the grammar rules and syntax.
You need translation to rewrite user manuals, medical documents, technical publications, manuals, scientific journals, and many such relevant documents. Translators must produce accurate work to make sure the message in the target language keeps the original meaning of the source text intact.
Localization, on the other hand, has more to do with rewriting the text into a different language. It adapts your message to local audiences. Localization is widely used for websites, mobile apps, software, multimedia content, video games, and voiceovers.
Localization means you’ll need to provide different content for Mexico and Spain, even though these countries have Spanish as their official language. Just as English varies from the US to Australia and Canada, most languages have local dialects that are to be taken into consideration while building the marketing strategy.
Regular translation will not be enough for your business to be successful in local markets. You need to localize your content to win the trust of the local people. Localization is of utmost importance in such scenarios.
KitKat Example:
KitKat not only translated its famous slogan into Japanese when it launched the product in Japan but also changed ‘Have a break, have a KitKat’ with ‘Kitto Katsu,’ which means ‘surely win.’ This strategy made the KitKat Japanese campaign a localization success.
Localization and Translation Are Different
Translation alone may not help you reach your target market in today’s globalized world. You’ll need to localize to fit in with local beliefs and traditions.
To increase engagement, you need to tailor your marketing strategy to meet local expectations. In this way, you’ll make the most of your investment and see an increase in your product sales and growth of business all around the world. Shakti Enterprise is the most sought after name in the translation industry, providing translation and localization services of high quality with an accuracy guarantee.
Wednesday, 17 October 2018
5 Benefits of Book Translation Services That May Change Your Perspective
“Words travel worlds. Translators do the driving” as rightly quoted by a translator Anna Rusconi. Your words can impact millions of lives. Translators help you reach those millions of lives by sitting on the driver’s chair.
Translation is an art which offers communication in a multilingual and a multicultural world. It helps us understand foreign literature, fiction, and history. Without translation, we would never get exposed to varied cultures. It is great to learn completely different culture through translation but, it is not so easy to tap into the international audience. It requires great effort to get a translation of your choice which can help you broaden your audience.
When we talk about translating a book into another language – Publishing a book in English makes it accessible to 360 million native speakers plus the billion people who speak English as a second language. Most of the writers and publishing agencies avail book translation service in order to deliver literature in the global market.
Book translation services require an excellent knowledge of the source and target languages. Only a person who understands the importance of the original tone of the book can translate its exact meaning. Book translation helps in capturing the massive crowd of the entire world. It comes to play to enable decoding of written stories, books, poems and many such pieces of literature written in foreign languages.
Getting more and more books translated encourages us to experiment with our own literature. Many authors avail Book Translation service with an aim to communicate textually thoughts, attitudes, and intentions into another language by creating diverse copies just as the original one.
Many authors wonder about Book Translation costs. Let us throw some light on this. Book Translation Service costs differ from language to language. At Shakti Enterprise, you will find that the prices are affordable and they charge per word and there are no hidden charges! Yes, you heard it right! Book translation cost will only be decided by the number of words to be translated.
All this being stated, let’s look at 5 essential benefits of Book Translations:
- Larger Sales:
Readers all over the world can download eBooks on iOS and Android devices. They can also download books in their own languages. With translation, publishing internationally is possible as it can reach wider audiences who prefer reading in their native language. This will definitely lead to larger sales; making you earn more than you might have expected.
- Less Competition:
There is less competition for popular niches in different languages. If your book is well crafted and is mixed with different ideas, it can stand apart from the crowd of other popular books. The book should keep readers on edge, reading and turning page after page wanting to know what will happen next. That is the most important quality a book should have. If your book has this unique and most important quality, then you can expect less competition in your field.
- Reach More People:
Availing translation services puts your masterwork in front of millions of viewers. This increases your reputation overseas making you famous worldwide. Over social media, your fans and followers tend to increase which can help you with your future book launch.
By not translating your book, you are limiting yourself to one language and limiting communication to wider audiences. By having your work translated in another language, your reach becomes unlimited and unimaginable!
- Easier To Rank:
When there is less competition, it becomes easy for you to get the ranking. When you target the right keywords, it is simple to rank and even get on the first page of Amazon for your desired keywords. Optimizing content for keywords, acquiring links to your site, choosing realistic keywords are few ways to rank on number one on Google.
- More Engagement:
Books that are bilingual generate more engagement thereby helping you to widespread your reader base. Books translated in numerous languages can easily reach out to millions of readers and capture the massive crowd. Take any form of literature, if it’s as per the readers’ language they will prefer to read it instead of seeking other books.
Certified Book Translation Services:
There are many certified Book Translation Agencies in India. Shakti Enterprise stands apart from all other agencies because of their unique approach.
Shakti Enterprise understands that Book Translation requires a lot of precision, contextual conversion, and knowledge. They have developed a systematic translation process for all the authors who wish to translate their books in order to introduce them to international audiences. Their translation work is of high regard and is widely accepted across the entire intellectual domain.
They are committed to offering high-quality book translation services. Whether you are a publishing house or an author or a company or an individual looking to get your book translated, they are the best choice who will provide you with the translation of your books at affordable prices.
They are a Translation Agency who completely understands that quality is of great importance for professional book translation, thus, they have a thorough translation quality policy in place to ensure that the books are translated with the utmost quality and are free of any errors.
They also have a team of Book Translators who are professionals in the field of Multilanguage book translation and are experts in their respective languages and domains.
Their translators have an excellent knowledge of the subject dealt within the text. Each book is unique, and therefore the translator fully understands the context of the culture and changes what is necessary for a book to translate from one culture to another.
Shakti Enterprise offer services throughout the world. They have a widespread branch network in India – Delhi, Mumbai, Bangalore, Hyderabad, and Pune. They are known for carving a niche in providing Book Translation Services all over the world.
Tuesday, 29 May 2018
How Language Translation Services in India are important for Business?
Although English is widely preferred for business communication, many companies settled in a country like China, Arab, Japan or other Non-English speaking prefer native language. These nations have strong cultural bonding and native language, but when it comes to business purpose, they need to abandon part of their culture. Similarly, Indian companies trading with non-English speaking nation need to work upon the language as a part of communication. This is when language translation service comes to the role. It also becomes vital for companies to connect with translation services in India that can offer complete service of translation and localization.
A professional translator is the one translates the phrase effectively that meets the need of business. Indian business owners know that dealing with the international client isn't easy. There is a requirement of good communication skill that will promote long-term business. Not only Indian companies but overseas companies too are striving to offer projects to translation services in India.
The Role of Indian Translation Services:
Professional Indian translation services that understand the culture of the client country ensures of giving a fruitful result. This is extremely important when working on a marketing campaign, particularly for music and clothing industry where customers follow their own language. Besides knowing their culture, it is important to know the linguistic nuances of the specific country. For instance, when an Indian company joins hands with an overseas company there are legal prospects to consider. This is when the legal translation service comes to the role. The legal translator needs to understand business laws and regulation of the client country to prepare the draft accordingly. A simple and thorough translated legal document works best for both the party.
The Indian Language Translation Service Importance:
There are 22 official languages spoken in India, out of which Hindi and English are largely used for business work and government work purpose. Government official communication is done in English and Hindi language. However, in regional areas, local languages too are used as a part of communication. Businesses and government agencies require a professional team of translators who can handle the job accurately. The role of a professional translation service is to provide error free translated document because any misplace in the document translation can lead to a severe communication issue. Whether the company is looking for language services in Mumbai or any other part of India, the ultimate is to get the best work delivered. The language, tone and words depicting the culture of the state or country are important.
Let us now check how businesses can benefit with Indian translation services:
- Indian language translation services are known for having a crisp on multiple languages including Indian. Be it handling overseas clients or Indian clients, professional translators understand the requirement of client.
- Translation services cut down the language barriers and create a seamless interaction process between two parties.
- With Indian business entering into the international market, the need of translation service has increased. When the business signs a deal with language translation service it helps the company to have healthy and easy communication for business purpose. Whether it is a conference meet or legal document transaction, translation services in India will help with everything.
- A professional translation company with strong infrastructure will help in converting the technical document in the required language. From understanding the jargons to using the tone that matches the technical language, the professional service works best as per the business.
- Translating or localizing the content of the website to match up with the language of another country. The service will help in localizing the content that meets the language need of customers of the respective country.
- Reputed translation services in Pune or any other city of India will ensure that company makes a profit in a commercial way.
Industries that can benefit by hiring language translation service in India:
Finance and Banking: Indian finance and banking sector is growing rapidly and is connecting with companies overseas and with the rapid growth, there is a requirement of translation service for easy business. Accurate translation of banking and finance document is really important to make the communication clear.
Information Technology:
IT has been a huge boon to the country and with foreign investment happening in large scale, accurate translation of technical documents in different languages. However, it is not an easy task to translate such technical documents and so a company with professional team technical translators will do wonders.
Travel & Tourism:
In India, travel, and tourism has increased rapidly and non-English speaking countries are dealing with Indian Tourism Company. Similarly, Indian companies dealing with overseas tourist need to connect through their language. This is when Translation Company’s service is used for a leaflet, brochure and document purpose.
Conclusion:
In the nutshell, the demand for language translation companies in India is certainly high. Shakti Enterprises, one of the leading translation services in Hyderabad which has been offering translation work for both Indian and global clients. Being one of the top 10 translation companies in India, Shakti Enterprises ensures that each project undertaken are done with perfection using translation tools. The company has been handling multiple clients of different languages and has produced some great results. Hence, it won't be wrong to say that Shakti Enterprise is the leading language translation company in India.
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