Translation Service V/S Localisation Service. How Do They Differ?

When your website attracts viewers from all over the world, you need to start giving your public more to grow your retention rate.

To reach a growing global market, you need not only to translate your content into a foreign language, but also localize it, which involves a more comprehensive cultural adaptation to reach your target audience better.

So, what’s the difference between localization and translation anyway? Let us clear it out.

Localization Goes Beyond Translation

Translation means converting your content from the source language into the target language by taking into consideration the grammar rules and syntax.

You need translation to rewrite user manuals, medical documents, technical publications, manuals, scientific journals, and many such relevant documents. Translators must produce accurate work to make sure the message in the target language keeps the original meaning of the source text intact.

Localization, on the other hand, has more to do with rewriting the text into a different language. It adapts your message to local audiences. Localization is widely used for websites, mobile apps, software, multimedia content, video games, and voiceovers.

Localization means you’ll need to provide different content for Mexico and Spain, even though these countries have Spanish as their official language. Just as English varies from the US to Australia and Canada, most languages have local dialects that are to be taken into consideration while building the marketing strategy.

Regular translation will not be enough for your business to be successful in local markets. You need to localize your content to win the trust of the local people. Localization is of utmost importance in such scenarios.

KitKat Example:

KitKat not only translated its famous slogan into Japanese when it launched the product in Japan but also changed ‘Have a break, have a KitKat’ with ‘Kitto Katsu,’ which means ‘surely win.’ This strategy made the KitKat Japanese campaign a localization success.

Localization and Translation Are Different

Translation alone may not help you reach your target market in today’s globalized world. You’ll need to localize to fit in with local beliefs and traditions.

To increase engagement, you need to tailor your marketing strategy to meet local expectations. In this way, you’ll make the most of your investment and see an increase in your product sales and growth of business all around the world. Shakti Enterprise is the most sought after name in the translation industry, providing translation and localization services of high quality with an accuracy guarantee.

Steps on How Website Localization can bring Drastic Change to your Business?

One of the main ingredients of successful business is to capture the essence of the local customers. Today, more and more businesses are going global to spread the market and boost the sales. However, to boost the sales, the website should speak the local language helping the business to connect well with the audience. This is where website localization comes to the role. If you've been thoroughly following digital marketing, then you must have heard about the website_localization. Whether your business deals with e-commerce, software or tourism, it is important to promote the website in the respective language to connect well with the audience. However, managing the entire website localization project requires good backup.

A team of experts that can research well and handle the site will certainly give a positive return. Localisation services are well-prepared with strategies to apply on the business site to get a positive result in the end.

There are plenty of apps and software that helps in translating your online website messages; however, it can't be compared with human translation method. But with website localization services, you can go a step ahead to adapt the local flavour with right images and words.

 

Understanding Website Localization:

Presently, there are more than 3 billion internet users worldwide, the count that is increasing like a rapid fire. Globalization has hit the business market positively offering a ladder for a business to reach wider audience. However, to connect with this audience, website translation or website localization is important. No matter how big your brand is, if your product or website doesn't speak local language, it will be a complete fail. So using the assistance of localisation services, your product will be able to connect well with the audience.

However, before getting into the website localisation, there are certain steps to consider to get the best return and to bring changes in the business:

• Analysing the Investment:

The very first thing to do before localization is to know where your product will be sold. Analyse the market that can bring maximum revenue to the business. Do a good research about local legislation, buyers’ tendency and other essentials. This will certainly help you localize the website and its content accordingly. The ROI from the website localization will depend on the process and how it is manage. According to the study by Globalization and Localization Association (GALA), 95% of Chinese online shoppers in China prefer websites that has Chinese language. So this gives a clear picture, why analysing the investment is important.

• Defining the Dimensions of the Project:

Different countries come up with different localization challenges, so it is important to tailor the website accordingly. If you’re using language software,  then understand how well it can connect. Moreover, does the software localization comply with the programs, search engine and device of the respective country? Professionals from website localization services should have the proper knowledge about the target language and dimension of the project.

• Internationalizing your Website:

There are two sections of website translations- Localization and Internationalization. In, Internationalization, the original website is turned into other language. It helps in localizing the website into new language. Site designer and developer should consider this right from the initial stage of the building the site.

• Implementing Effective SEO Strategy:

A website that ranks top on the search engine is the one that has been optimized well . Different countries and regions have different keyword or search terms, which experts of website localization services should know. SEO being an important part the website,  localization with right keywords in the backend will boost the product or site to reach the audience.

In website localization, there are certain things involved:

• Adapting the flavour of regional audience
• Adapting images, colours and icons
• Conversion of units’ measures
• Localization and Linguistic Testing

The Need of Mobile App Localization:

If your company runs its own app, then mobile app localization becomes important to conquer the market outside the boundary. Mobile app is becoming an important part of marketing strategy. In the age of smartphone, consumers are intensely living their lives on apps, so why not get into mobile app localization from a reputed company for your product. From local states to other countries, your product app can reach wider audience and boost the sales.

Mobile gaming apps are the best example how app localization can create sensation among audience from other language and use your product. Pokemon Go is the prime example that reached worldwide.

Conclusion:

The important of website localization in the present state of competition is high and companies that invest on it are learning its importance. However, having a professional backup of localization is also essential for right result. This is when Shakti Enterprise comes to role. One of the leading website localization services in Mumbai, Shakti Enterprise offers website translation & localization and mobile app localization for local and global clients. Be it the content writing or software localization, Shakti Enterprise thinks in a global marketing perspective.

If you're looking forward to join hands with localisation service for your website or app, connect with Shakti Enterprise now.

How Language Translation is breaking the Business Boundaries?

In today's global business market, interpretation or language translation has become important and is an essential tool that breaks the business barriers. Business growth takes place when it has been effectively marketed across the boundaries. Be it in the English speaking country or non-English speaking country, it is accepted if fulfills the need of the respective client or customers. In fact, it is regarded as the effectual way of promoting the product. But if you're promoting the brand in the non-English speaking country, you need an effective languages translation service, helping your brand to get promoted in the respective foreign languages.

Approx., 375 million people speak English worldwide and more than 50 countries have English as their first language. But what about countries where English is the second language? Here the translation comes to the play. Whether you're promoting through website translation services or by meeting personally with the business people, communicating through a medium in a non-English speaking country requires professional translation service.

If we take an example of India itself, there are many cities and states where people still are not close to the English language and prefer local language. So here Indian language translation service would provide complete support in decoding the language for the respective crowd. This is how translation helps a business to reach more and more audience.

Let us now see how translation is breaking the language barrier for business:

• Easy to Reach Non-English Speaking Audience:

Though the English are commonly spoken language across the globe, still it lacks the reach in some countries. Countries like the UK, Germany, China, and others, there are a significant number of people speaking foreign languages. So the business module has to connect with the respective audience.

• Native Language- First Preference:

Apart from taking your business to English speaking countries, it is essential to reach out to the second-language speakers. Business people belonging to these second-language countries prefer a native language because they connect with the product easily. According to the study from Common Sense Advisory, 75% of customers prefer buying products in their native language. Similarly, a study by Indian market research company JuxtConsult, 3 quarters of Indian consumers prefers reading the content in their first language, especially those belonging to towns or villages.

• Helps in Building Relationship:

One of the ingredients of a successful business is to connect well with the target. If your business is spreading its wing to another country, you need to ensure it connects well with the audience, and one way is by marketing through the local language. It can be either through a website or advertisement. A professional languages translation service carrying a thorough understanding of the respective lingo will certainly help in building a reputation for your brand.

Many Indian business tycoons have reached a global market, irrespective of the culture and language. Investment in these countries has been successful and one of the major reasons is adapting to foreign languages. Many FMCG products are not limited to the local market but have connected well with the native states of India. However, here a professional Indian language translator is essential to be hired. This would certainly allow the marketing team to push the product to the respective crowd.

What makes Translation an optimal choice?

• Language Translation Services can help in passing the brand message in the original essence
• Helps in adapting both online and offline version of resource and marketing document for better understanding
• Makes marketing and promotion is much handy

Connecting to Global Economy:

One of the reasons language translation services are in demand is because it connects globally. Interpretation and translation play a vital role and decodes the key for profit in the international market. So if you've successfully made your product reach to the local ground using Indian languages translation service, then it’s time to move globally.

Spreading of Ideas and Information:

A translation service which is impeccable in foreign languages can easily help in spreading ideas and information to the respective market. For example:

• Translation helps sports team to overcome the language barriers during the visit for the game
• Many holy books and novels are translated into languages of the respective land. This allows more and more readers get the translated version of their favorite book
• IT services can reach global clients by having a translated version of their website helping to conduct business

Localization and Globalization both are an essential part of a business to spread its market. A product that can interact with your target audience will successfully land on the marketing shelf. However, a precise and quality language translation is required, and this is where Shakti Enterprise comes to the role.

Shakti Enterprise is one of the leading Indian languages translation services in Mumbai offering Indian language translation and foreign language translation. Being a professional translation, localisation and Interpretation service provider, the service has been serving local and global clients. From technical to non-technical document translation, Shakti Enterprise ensures to be the best languages translation service in the market.

What is your Vote? Machine Translation or Human Translation

Machine Translation

Technology has certainly helped in developing machine translation system that can translate text from one language to another. The system uses a database and a set of grammatical rules to translate the text into the target language. Machine translation has come a long way from being used for word translation only to sentence translation and now being used for all forms of literal translations of documents that are technical translation and non-technical translation.

While machine translation cannot replace human translation, it has a great advantage in terms of handling millions of words with unmatched speed for multiple language translation. Machine translation is available free on the web. The investment in hardware and software is also very low.

Machine translation is greatly used for internal reference and for translation of draft material where accuracy is not an important criterion. Machine translation is a great boon for a researcher who can refer to published material in a foreign language at ease and get the gist of the document in the preferred language.

It is well known that the quality of translation you get from MT is very low and is useless for publication. Due to its great advantage of speed, ability to handle large volume, multiple language translation, and almost zero cost, Machine translation can still be used for the first rough cut and subsequently with the help proofreader fine-tuning the translated matter with reference to source material. This way translation cost can be reduced.

Vote for MT if you need almost no-cost translation solution, speed in churning out the large volume in almost all popular language and independent handling of confidential ‘For your eyes only’ matter.

Human Translation

There is no replacement for human translation as long as there is no way to get in to the context of the message in the source language through any automated process. Word for word translation does not produce a satisfying result in the target language as grammar and structure of language differs from language to language. Local reordering rules like positioning adjective to noun etc have been set and advances in Machine Translation are done to make accurate simple document-translation possible. But it is still a half-baked stuff.

Native professional translators with expertise in the subject matter and having knowledge of both source language and target language can be relied upon to give translation that is meaningful, readable and can easily “say what you mean” in any language. So for all commercial purposes, if you need to communicate with the power of clarity, you need to involve with translators who can go beyond words and get in to the context matter for translation in target language with the same impact as in source language.

There are many words in English which are commonly used and conveys different meaning when they are read in the context of communication. Literal translation, Machine translations or translators who do not have domain knowledge and are not in-country native language professionals cannot pick up the style, subtle differences, and cultural changes while translating your source content in a target language.

Professional translation service providers understand the importance of translation which is to ensure that your multilingual communication resonates with the same power of clarity as source language. It is all the more important to engage with professional translation service provider if you have a multilingual multi-media campaign or if you need your message to have consistent voice with a local touch across channels.

Vote for Human translation if you want quality and not some garbled machine translation that is meaningless and not understood by the target.