Businesses are going global and are looking for opportunities to create an environment that can help in bringing more profit. Brands are using visuals as a part of promotion to attract customers and clients for business. Though, there are creative tools available, DTP is something that has been helping users since ages. Desktop Publishing, DTP full form is the use of computer and software to visually display the idea of the brand and its information. The publishing is majorly used for electronic distribution, like PDF, slide shows, email newsletter, etc. However, many still have a question on what is desktop publishing used for?
Desktop publishing was introduced after the development of specific software. The software allows the user to re-arrange the text and visuals in an appealing way that gives out the clear message of the product or brand. The examples of desktop publishing involve:
· Flyers
· Newsletters
· Magazine Articles
· Brochures
The layout and the design coupled with images and articles are presented using DTP software. Microsoft Publisher, Adobe InDesign, PagePlus, Adobe FrameMaker, etc. are some of the DTP software used. In the age of translation, advantages of desktop publishing services have been huge. Translation service providers are offering DTP service to meet the language requirement through appealing designs and prints.
History of Desktop Publishing:
Desktop Publishing was first done in the year 1983 with a program that was developed by James Davise for a community newspaper in Philadelphia. Later in the year 1985, DTP craze exploded with the introduction of Apple LaserWriter printer, then later the introduction of PageMaker.
Over the years, DTP witnessed a huge makeover in terms of creativity and software features. Today, every publishing houses and even product based companies are benefited by desktop publishing services. Companies are outsourcing the DTP works to translation services to bring down the cost and get multiple works done at one.
What can be done with Desktop Publishing?
· Companies can make use of desktop publishing by outsourcing it to the translation services for:
· Designing the print communication for brochures, fliers, ads and posters
· Logos, business cards and letter heads
· Converting content into design and print for visual outlook
· Self-publishing books and newsletters
Desktop Publishing and Translation:
There is a certain kind of process involved in DTP, done by professional publishers. The process begins with the project establishment and learning the requirements from the client. Translators have to ensure that files are published as per international and local target customers. Moreover, the software that can work perfectly for the respective project is important to check. The main objective of the DTP is to create a localized version of the original document.
From the font to the visual appearance, everything should match with the respective language. DTP services in India by translation companies offer multilingual publishing in different formats and styles.
Reason to Outsource DTP with Translation Service:
· Bringing Down the Cost:
By outsourcing the project to a professional translation service, company can save both time and money. Moreover, you’re assured of quality work from experts. By having efficient training, there is no room for mistakes during the process of translating the product details in the respective language. Furthermore, the outsourcing company charges as per the page. The DTP rated per page multilingual services can help you to save money.
· Error Free Work:
By outsourcing, you’re assured of error free work from the experts. The document undergoes several QC step for a quality result. These designers undergo DTP course to get certified and take the project confidently. This will certainly help the company to get error free work.
· Creative Designing Work
DTP publishing is about how creatively the content is presented, and needs an artistic mind to work over it. Having a professional on your side, you can expect a creative work that will define your product in the respective language to the target audience.
From Text Preparation and translation to final design, the document undergoes several steps to get the product look professional.
Localization outsourcing has now become a trend and is offered by companies to their clients. Localization services help users to document the data according to their needs. Even software’s are getting localized helping to the sell the product in large scale.
Conclusion:
There was a time when only graphic designers used to work on desktop publishing software, but as the time changed and demand increased, good designers started taking up DTP course to learn in-depth. Even, translating companies are offering quality DTP service for clients. Shakti Enterprise is one such translation company that takes up outsourcing projects from clients. Backed with the team of DTP and Graphic engineers, the company works best to become one of the leading DTP services in India.
Once you outsource the work, you’re rest assured of ready to print high resolution PDF and DTP file. The core services include:
· Textand Page Layout in Indian and Foreign Language
· Layout Design
· Preparing of Targa files for subtitling
· Ready to print files in DTP software
If you want to take complete advantage of desktop publishing, localization service and offset printing, then Shakti Enterprise is at your service.
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