Why Do Brands Prefer to Translate Their Promotional Collateral In The Arabic Language?

 As per historical records, it is estimated that the Arabic language has been around for more than 1500 years. Currently, this language is being spoken by more than 371.4 million people worldwide. In terms of ranking, the Arabic language comes sixth in the world. The language is also the official language of 22 nations. One of the many quirks of this language is that the language doesn’t have any capital letters. The most commonly used dialects of this language are- 

Egyptian Arabic

Sudanese Arabic

Levantine Arabic

Maghrebi Arabic

Mesopotamian Arabic and 

Peninsular Arabic.

The demand for Arabic translation and localization services

Corporations from all parts of the world finally understand that they need to localize their websites, e-stores, and all pertinent promotional collateral to Arabic if they want to succeed in the Middle Eastern nations. 

With the help of Arabic translation services, every aspect of a brand or business that interacts with the targeted audience segments that speak Arabic will entail localized graphics, textual content, and targeted messaging that are culturally and politically appropriate.

Why do brands prefer to localize their promotional collateral in the Arabic language?

As per the professional opinion of a spokesperson associated with a revered provider of language translation services, the primary reason why brands prefer to expand their interests in the Middle East is the ease of doing business in this region.

The governments of Middle Eastern nations have policies that allow entrepreneurs, SMEs, and MNCs to carry out their business operations easily. On top of this, brands and businesses carrying out their operations in the Middle East also offer a lot of tax incentives.

Brands and businesses with plans of global expansion choose the Middle Eastern nations first which is why the demand for Arabic translation services in India is second to none. Apart from the ease of doing business and tax incentives, owners of small, medium, and large-scale brands and businesses are also attracted to the UAE or Qatar when they look at the infrastructures offered to them by the respective governments of these nations. 

Furthermore, brands and businesses with plans to set up manufacturing units or R&D plants need land. Nations in the Middle East readily offer entrepreneurs land pockets at subsidized rates. 

The Middle East region is situated at a crossroads between Asia, Europe and Africa. This is another reason that has helped the Middle East to become the most preferred destination for SMEs and MNCs planning to go global. Furthermore, businesses have easy access to a skilled and well-educated workforce.

What are the things to remember when localizing content in Arabic?

One needs to be cautious with visuals and imagery while targeting Arabian markets

It is a must for a brand or business to ensure that the visuals they are using in their Arabic promotional collateral are culturally and politically appropriate. For instance, women in the Middle Eastern nations are expected to cover their hair. Hence, website content, e-store landing pages, fliers, billboard advertisements, fliers, and even promotional videos should never feature women with uncovered hair.

One needs to formulate Arabic localized content as per the layout of the website

Arabic is written and read from right to left. However, the language can also be written or read from left to right. Due to the bi-directional nature of the Arabic script, Arabic localized content should be formulated so that it can accommodate the bi-directional nature of the language, all the while fitting itself within the limited space on a website or e-store landing page.

Hire certified and skilled native Arabic translators at Shakti Enterprise

Arabic is a pretty complex language and it has many dialects. For the best results, Arabic localization should be carried out by native speakers of the language who are adept enough to implement the intricacies of the language and its targeted dialects. Hence, brands and businesses that are planning to enter the Middle East should contact Shakti Enterprise – an ISO-certified LSP that has been associated with the localization sector for more than 30 years. To learn more, please visit https://www.shaktienterprise.com/arabic-translation-services.html.

How do Professional Translation Services Boost a Brand’s Local Marketing Campaigns? | Shakti Enterprise

 

Every entrepreneur wants to make their venture a global brand. However, promoting a brand without strengthening its position in its local target market segments and wishing the brand would succeed on a global scale is wishful thinking. A visionary entrepreneur will try their best to make the most out of all available marketing tools. One of the most effective marketing tools is local marketing.

What is local marketing?

The promotion techniques used to make a brand or a business popular among the customers of a specific location is known as local marketing. 

What are the benefits of local marketing?

As per the spokesperson for a language service provider that offers quality-assured professional translation services, local marketing allows brands and businesses to –     

• Quickly penetrate a target market segment
• Increase its client acquisition and client retention rates
• Enhance the brand’s or the business’s customer satisfaction rates
• Form strong relationships with local partners.

Providers of professional translation services boost a brand’s local marketing campaigns in many ways. Some of them are mentioned in the sections below.

By providing mobile-device optimized website localization

61% of all traffic that the internet handles every day comes from mobile devices. Hence, brands must have websites/e-stores that are mobile-device optimized. With the help of language service providers and their commendable website translation services, brands can target prospective clients looking for offerings through mobile devices that are also offered by the brand in question and convert them into permanent customers. 

By providing content with localized keywords and key phrases

As a premier language service provider specializing in translation services in Mumbai, India, Shakti Enterprise is a specialist when it comes to offering brands with content that is local Search Engine Optimized. Shakti Enterprise offers brands localized content that has been packed with local keywords and key phrases thus making the content rank in the search queries made by prospective local customers. Analytical data shows that brands that use localization and translation services to do business on a local scale tend to witness a boost in revenue at a CAGR of 16%!

By building a strong web presence for brick-and-mortar outlets of the brand/business

Localized document translation services help brands to have access to in-store promotional collateral from the moment a brick-and-mortar outlet is inaugurated in a targeted location. With the help of localized document translation services, brands can also ensure that their customers can easily move forward in their buying journey whenever they are stepping inside the store.

By formulating localized content suitable for omnichannel marketing

Reputed providers of translation services would also take their time out and come up with localized content that a brand can use as marketing collateral for their omnichannel marketing campaigns. Here, omnichannel marketing means the online and offline strategies implemented by brands in a bid to give their local customers a seamless end-to-end brand experience.

How do language service providers like Shakti Enterprise come up with localized content fit for use in omnichannel marketing campaigns?

Well, veteran language service providers like Shakti Enterprise would formulate content that enhances the user experience for the brand in question. At the same time, the localized content will be filled with relevant information about the offerings of the brand. Furthermore, omnichannel marketing campaign-ready localized content will entail consistent brand messaging in a bid to keep the target audience segments from getting confused.

Grow your brand with Shakti Enterprise

Shakti Enterprise is an end-to-end language service provider that has been associated with the localization sector for decades. Hence, it is no surprise that the localization and translation agency will readily understand the unique requirements of your brand. Shakti Enterprise will ensure that its localization and translation services work in tandem with your brand’s local marketing strategies and at the same time use data-driven decisions in a bid to make your brand a household name in the local market segments targeted by your in-house marketing team. For more details, contact Shakti Enterprise today.